If we can agree that the goal of a product development project is to create, develop, and deliver a product to the market, maximizing its value – the customer benefit and experience – while ensuring the return on investment (ROI). Then, nothing ensures maximizing ROI more than getting the definition correct at the onset of a project. Knowing where you’re going and how to get there, at the beginning of the life-cycle, eliminates waste by avoiding unnecessary course corrections throughout a project. Leveraging the expertise of project managers at the earliest phases of a project helps to get this definition correct by bringing their best practices and lessons learned to the table at a critical juncture – the start of the project. Engaging project managers early has additional benefits: (1) Project ownership is now ingrained into its leaders because they have helped shape the execution approach; (2) By working together to form the overall project definition in the beginning of its life-cycle, the foundation of a team dynamic is put in place that spills over into the rest of the project organization as it is put together.
Product managers and project managers can strengthen this relationship by understanding three fundamental concepts from the beginning of every project:
The product development and project life cycles are deeply intertwined
The product’s production process needs to be collaboratively defined with clarification of the major deliverables and resources required to get the job done
Shared incentives, performance objectives, and success criteria establish common ground for the entire team
Let’s face it, product managers can’t do it all by themselves and they need our project management help during entire product development lifecycle more than ever in achieving companies goals and meeting the customers’ expectations.